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Experience Snapshot

With 10+ years of experience across industries like fintech, e-commerce, healthcare, SaaS, and enterprise software, I lead teams, facilitate design across organizations, champion best practices, and drive end-to-end product design to create things people love — for startups to Fortune 100 companies.

Work Highlights

Please reach out to discuss one of these projects or other work in more detail.

Transforming Mobile Banking with a User-First Redesign

Client

Major Financial Institution

My Role

Lead Product Designer

Overview

A leading bank needed to modernize their mobile experience to compete in an increasingly digital market. I led the complete redesign of their mobile banking platform, improving task completion rates by 45% and increasing user satisfaction from 3.2 to 4.6 stars.

Major Contributions

  • UX/UI Design
  • User Research & Testing
  • Design System
  • Prototyping
  • Cross-team Leadership
  • Accessibility
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Creating an Intuitive Navigation Framework

We redesigned the core navigation to prioritize the most common user tasks. Quick actions like transfers, bill pay, and check deposits were made accessible within two taps from the home screen. The new framework reduced cognitive load and enabled users to complete critical tasks faster than ever before.

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Personalized Dashboard Experience

The new dashboard adapts to each user's behavior, surfacing relevant information and suggested actions. Users can see their spending patterns, upcoming bills, savings goals, and account alerts at a glance. This personalization led to a 60% increase in feature discovery.

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Accessibility First Approach

We exceeded WCAG 2.1 AA standards throughout the app, ensuring all users could access their finances independently. Features like dynamic type support, high contrast modes, and comprehensive screen reader optimization made the app usable for everyone.

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Building the Design System

I created a comprehensive design system with over 200 components, establishing consistency across the mobile and web platforms. This system accelerated development cycles and ensured a cohesive user experience across all touchpoints.

Scaling an E-Commerce Platform for 10M+ Users

Client

Global Retail Brand

My Role

UX Design Lead

Overview

A major retailer needed to redesign their e-commerce platform to handle massive growth. I led the UX strategy and design for a complete platform overhaul, resulting in a 32% increase in conversion rates and $2M in additional revenue.

Major Contributions

  • Information Architecture
  • Checkout Optimization
  • Personalization Strategy
  • A/B Testing
  • Mobile-First Design
  • Design Leadership
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Streamlined Checkout Flow

We reduced checkout from 7 steps to 3, eliminating unnecessary form fields and implementing smart autofill. Cart abandonment dropped by 28%, and mobile conversions increased by 40%.

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Product Discovery Reimagined

Through extensive user research, we redesigned the product browsing experience with improved filters, visual search capabilities, and AI-powered recommendations. Users now find what they're looking for 2x faster.

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Building a Healthcare Dashboard for Enterprise

Client

Healthcare Technology Company

My Role

Principal Designer

Overview

Designed a comprehensive dashboard for healthcare providers to manage patient data efficiently. The solution reduced administrative time by 60% and significantly improved data accuracy across thousands of clinics.

Major Contributions

  • Complex Data Visualization
  • Workflow Optimization
  • HIPAA Compliance
  • User Training Materials
  • Stakeholder Management
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Simplifying Complex Workflows

Healthcare professionals needed to access patient records, lab results, and scheduling information quickly. We created an intuitive interface that brought all critical information into one unified view, dramatically improving efficiency.

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About

With 10+ years of experience in product design, for Fortune 100 companies to startups, I've developed a reputation for driving innovation, scaling companies' intrinsic value, and leading teams through 0-to-1 and iterative product design cycles.

Sought after for creating solutions in spaces with complex systems and ambiguous paths forward while delivering impactful near-term solutions and product vision artifacts.

I hold a degree in Design from a top university and have continued learning throughout my career. Right now I live in Portland, Oregon where I'm spending time outside, engaged in communities, and exploring new creative practices.

Areas of Expertise

Leading User-Centered Design
Cohesive Product Experiences
Information Architecture
Transforming Research Insights
User Journeys/Flows
Workshop Facilitation
Accessible Design Systems
Architecture/Frameworks
Prototyping/User Testing
Interaction/Motion Design
Accessibility/Responsive Design
Cross-functional Collaboration
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Let's Build Something Great Together!