UX Design Lead & Architect

I design pathways through complex architectures with roadmap awareness and deep empathy for the user.

Core Professional Identity

VinFast vehicle interior with infotainment display

Automotive UX Specialist

Leading the complete UX overhaul for Vietnam's first automotive OEM. Designed the global interaction model for Vinfast's flagship electric vehicle.

see case study

Systems

UX Architect — IoT Platform

Standardized interaction patterns and visual language across WindRiver's multi-product IoT platform, and defined the annotation and delivery protocol for the design team.

see case study

Research

Research-Driven Designer

Career rooted in observational research, translating hundreds of hours of user frustration into meaningful insights.

see case study

3D rendered battery technology visualization

Multidisciplinary

Technical Polymath

Deep background in web development, videography, and 3D animation.

see my journey

Trusted by global leaders to solve high-complexity design challenges.

With 10+ years of experience across automotive, consumer electronics, and IoT, I've developed a reputation for leading innovation and shaping long-term product vision.

Wireframing, Prototyping & Iterative Design
Ethnographic and Usability Testing Facilitation
Mind-mapping, Personas, User Journeys
Video Editing, 2D & 3D Animation
Familiar with Front and Backend Web Development

Currently based in Koh Samui, Thailand & Portland, Oregon.

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